The Argonaut App – A boat club for friends
Case Study – The Argonaut


4 Friends
bought a boat together and need an app to maintain it
The Synchrony of the Lake
“In Zurich, Leila, Luca, Jin, and Sophie, from different countries and backgrounds, united by friendship and a shared dream, bought a boat, they called Synchrony, on Lake Zurich.
Despite their physical disabilities and cultural backgrounds, they embarked on adventures, realizing they needed a simple communication tool to manage and maintain their boat.”
Problem Statement
Leila, Luca, Jin, and Sophie need a simple digital tool for their boat’s maintenance, bookings, damage reports and scheduled repairs, so they are able to easily maintain their boat.
Goal
Create an App for a group of friends sharing a single boat they bought together. Helping them manage every aspect of their boat club, from making reservations, to organizing maintenance, reporting damages, scheduling inspections and repairs
Ideation & Inspiration
Background

Protect & Maintain
The Argonaut is a group of pelagic octopuses. Also known as paper nautiluses due to the paper-thin shells the females produce to protect their eggs.

Friends & Adventure
The Argonauts were a group of Greek heroes led by Jason on a quest to retrieve the Golden Fleece, a mythical object said to possess great power. Jason, Hercules, Orpheus, Castor, Pollux and others faced numerous challenges and mythical creatures during their journey, including the Harpies and a dragon.

Branding Ideas
Out of the ship and the pelagic octopus I created some visuals for the brand

Working with AI
I created these Logos with an AI program to quickly visualize a direction

Ideation
Gathering informations and structure them

Sketches
Ideation and visualization of the service

Navigation & Architecture
Trying to get to the core I reduced the main navigation to three sites.

User Flow
I tried to sketch out how the user would navigate through the app.

Wireframe
I sketched out a wireframe, to visualize the simple structure of the App. Find the Wireframe clickable Prototype here.
Prototype
After testing with users on the wireframe I created a clickable prototype.

Showcasing the prototype
Authentification – Login

Authentification – Sign Up

Boat – Great weather

Boat – Booked

Boat Club

Club Member

Calendar

Booking

More

Damage Report

Add Damage
